Istituto Marangoni Milan Design School
Programme Leader for the Visual Design Department at Istituto Marangoni Design School (Milan, Italy). A background in strategic design, she works as a trend forecaster and consultant for top companies in order to help them gain a competitive advantage by leveraging emerging trends, therefore supporting innovation processes and inspiring marketing and communication strategies consistently with the evolution of consumers’ needs and social and cultural change. As the Head of Trend Research at Nextatlas.com, an AI-driven trend forecasting platform aimed to identify emerging trends on social media by focusing on trend setters, micro
affecting our current social imaginaries and creating business opportunities.
Over a period of nearly 20 years, she has gained a solid expertise in trend analysis applied to such areas as: design & living, fashion, luxury, adv communication, food & beverage, visual languages, new lifestyles, advanced branding, retail & shopping experience. Since 2007 she is a lecturer at Istituto Marangoni for Trend Forecasting, Brand Strategy, Aesthetic Trends History, Contemporary Design Analysis, Sociology Of Design, Contemporary Market Scenario.